smart & final  digital + social

I art directed and designed a fresh and dynamic awareness campaign for Smart & Final's peak summer season, primarily consisting of a variety of videos and GIFs for Instagram and Facebook. We focused on creating vibrant and eye-catching designs that spoke to Smart & Final's broad summer selection. We specifically targeted families shopping for Memorial Day, 4th of July, and other summer events, with a focus on driving brand awareness, attendance to new store openings in California, and Smart & Final's biggest selling point — discount warehouse prices without any membership requirements. 

 
 
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