LUXI • LOS ANGELES • BRANDING, WEB, PRINT
Luxi is an online mattress company that created the first ever adjustable bed-in-a-box – a real contender in a sea of online mattress companies. I was tasked with revamping their outdated visual identity – from package design to web – to capture the heart of a company revolutionizing the way people sleep. What resulted was a bright and minimal brand identity that reflects the luxury and delight of the Luxi experience. We directed a lifestyle photoshoot, reworked elements from their old identity into a new website, and refreshed print collateral with an emphasis on clean photography and bold colors.