76 gas • SOCIAL
76 is opening up its doors in over 40 new East Coast markets. To help introduce drivers to the West Coast brand and its sense of playfulness, we created a series of highly-stylized sets depicting some of the more iconic locations in our new markets — Georgia, New York, Tennessee, and Texas. We also created a series of holiday-themed images — First Day of Fall, Halloween, Christmas, and New Year’s Eve. We hid a 76 ball in each one, asked followers to spot the hidden ball, and reminded them where they can find their local 76.
I concepted and pitched this campaign to the client, art directed during all stages of production, and hand-painted some very regionally-accurate salamanders.
PHOTOGRAPHY: JACK STRUTZ • STYLING: ANETA FLORCZYK